Southpaw Technology cures production chaos with more customizable reporting and scheduling, a more flexible interface, and a handful of new 3rd party integrations

Toronto, Canada – July 21, 2010 – Southpaw Technology , a leading developer of production digital asset management (DAM) technology for digital entertainment and enterprise companies, announced today that it will unveil TACTIC 3.0 at SIGGRAPH 2010. The brand new version will provide studios with a more open, flexible solution for speeding the creation of digital assets across highly complex digital productions, like those found in feature film, visual effects, animation, and cinematics studios.

TACTIC is four solutions in one. It combines asset management, workflow management, project management and communication tools into one dynamic Web-based, cross-platform solution. Battled-tested in some of the most demanding environments, TACTIC enables vast teams of artists and animators to work with terabytes of digital assets the way they want to, rather than forcing them into a specific workflow.

“TACTIC is the bedrock of our pipeline,” said Todd Jahnke, head of production at March Entertainment. “We use it for our production management, asset management, and overall pipeline solution. TACTIC also manages our communications with production partners spread across four countries. For March Entertainment, TACTIC is our solution to redefining what can be achieved in the production triangle of time, money, and quality.”


TACTIC 3.0 Highlights:
The main focus of TACTIC 3.0 is flexibility. Its highlights include:

“As veterans of numerous digital productions, we recognize that no two productions environments are the same,” said Gary Mundell, CEO of Southpaw Technology. “Digital asset management systems that have any hope of managing the vast complexities inherent in so many disparate processes must use a solution that is flexible enough to adapt to any workflow, mine data from any application, creating any type of report, and be accessible from any location . That, in a nutshell, is TACTIC 3.0.”

Availability
 TACTIC 3.0 will be on display at Southpaw’s SIGGRAPH 2010 booth, #205. It is available immediately for licensing. For additional information, please visit www.southpawtech.com, or contact Mary Jane Mundell at maryjane@southpawtech.com.

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About Southpaw Technology Inc.
Southpaw Technology provides production asset management solutions to the media & entertainment and enterprise markets. Available as a web-based solution for Mac OSX, Windows and Linux, TACTIC combines all the functionality teams, departments and companies need to keep digital productions on track and on budget, including asset management, project management, workflow management and communication tools. For more information, please visit www.southpawtech.com .

© 2010. Southpaw Technology Inc. All trademarks contained herein are the property of their respective owners.