Customized production asset management system simplifies the management of digital signage advertising

Toronto, Canada – September 28, 2011 – Southpaw Technology  announced today that KB Media , a Toronto-based media company, has licensed Southpaw’s production asset management system TACTIC and leveraged its flexible architecture to simplify the management of digital signage campaigns. KB Media is now using the system to more efficiently manage multiple campaigns across hundreds of advertising venues throughout Canada.

KB Media specializes in the creation of backlit and digital mirrors and the placement of advertising on those mirrors in venues throughout Canada. The campaigns that KB Media manages for its large client base vary in length, size, audience, creativity, and value. In addition, KB Media’s mirrors include patented motion sensor technology that tracks consumer interaction with the mirrors so advertisers know exactly how many consumers engaged with their ad and for how long. To more efficiently manage all of this information in one place, KB Media turned to Southpaw and its production asset management system, TACTIC.

“We looked around on the market for a solution that could manage the myriad details we need to track on a daily basis: available ad space, ad space costs, booking information, demographic information and so forth. Everything we looked at was limited in functionality and lacked the flexibility to customize it to our needs,” said David Brisson, CEO of KB Media. “TACTIC quickly proved that it was flexible enough to handle all of our digital signage campaign management needs. What we’ve created together will not only revolutionize our business – it will revolutionize the digital signage world.  From a wider perspective, it is a timely testament to what can happen when industry leaders work together to solve complex problems.”

TACTIC digital asset management and project management features act as the core of KB Media’s digital signage management system. To that core, Southpaw has added customizations that help KB Media manage three critical areas of its business:

• Assets: TACTIC stores art assets, information on advertising venues, contact information, booking information and more, in a searchable database. This information can be used to more easily find the right ad for the right venue, and to simplify space bookings.
• Campaigns: KB Media can track all ad space inventory, and information about each ad space, such as demographics and impression numbers, that they can share with their clients or use to generate campaigns.
• Financials: TACTIC can track the cost of the space as well as different contract types, so media agencies can easily determine what they need to charge for each space they sell.

“We have always known that TACTIC was capable of branching out of the film and visual effects production space,” said Gary Mundell, CEO of Southpaw Technology. “We did it with the media department at Lockheed Martin, and now we’ve done it with KB Media. KB Media is further proof that our technology can increase efficiencies in pretty much any workflow, whether that’s moving digital assets through the creation process in a visual effects studio or tracking advertising assets and advertising space in digital signage.”  

If you are a media agency and would like to see a free webinar of KB Media’s digital signage solution, please contact Mary Jane Mundell at maryjane@southpawtech.com.

About Southpaw Technology Inc.
Southpaw Technology provides production asset management solutions to the media & entertainment and enterprise markets. Available as a web-based solution for Mac OSX, Windows and Linux, TACTIC combines all the asset and production management functionality teams, departments and companies need to keep digital productions on track and on budget, including asset management, project management, workflow management and communication tools. For more information, please visit www.southpawtech.com .

About KB Media.
Established in 2009 and located in the heart of Liberty Village in Toronto, KB Media is a privately held Canadian out-of-home media company. With over 2,500 mirror advertising faces and growing, we are committed to the continued expansion of our networks and reaching our goal to become Canada’s leading place-based media company. Our unique combination of digital and backlit mirrors are strategically located in high traffic and high demand venues. Located in our Resto-bar and Sport Networks, our venue locations deliver measurable, memorable, and meaningful experiences for advertisers and their target consumers. For more information, please visit: www.kb-media.ca.